Field notes
Make video that gets watched.
How to make video that earns attention, written for owners and operators who do not have a crew. Clear answers first, then the steps.
Start here · google
Google Business Profile videos: how and why to add them
How to add video to your Google Business Profile, what to post, the upload rules, and why video on your profile helps you win local customers.
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instagram
Instagram Reels for small business: a practical guide
How small businesses use Instagram Reels to reach new local customers: what to post, how to hook viewers, how often to publish, and how to turn views into bookings.
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statistics
Video marketing statistics for small business (2025)
A curated, fully sourced set of video marketing statistics relevant to small and local businesses, covering adoption, consumer behavior, conversion, and short form video. Every figure links to its source.
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tiktok
TikTok for local business: reaching customers near you
How local businesses use TikTok to reach nearby customers: what to post, how the algorithm helps small accounts, hashtags and location, and how often to publish.
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ugc
UGC ads: a complete guide for small businesses
What UGC ads are, why they outperform polished commercials, how to brief and structure one, and how to produce them without sourcing a creator.
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filming
Video marketing on a phone: the no crew guide
How to shoot, frame, light, and finish marketing videos using only a phone, plus when to skip filming entirely and generate the clip instead.
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seo
Video SEO for local business: get found with video
How to use video to improve local search visibility: where to put video, how to optimize titles and descriptions, and how video helps you win nearby customers.
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scripts
How to write video scripts with ChatGPT
A practical method for using ChatGPT to write short form video scripts that actually convert: the prompt to use, how to brief it, and how to fix the generic first draft.
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